This is just too damned good to not have up on the site.  This is a 100% legit image created for WoW: The Card Game that never got shown to Stephen Colbert.  Here's the article from WoWInsider.com explaining:

He's a man of myth, legend, and internet memes -- a Paladin crusader for Truthiness, justice, and the Alliance way. His name is Stefen Colbear, and he's putting the Horde on notice. That's how it would have been anyway, but sadly, this hero never came to be. Upper Deck hired artist Todd Lockwood to produce the above image for a special WoW TCG card inspired by The Colbert Report's Stephen Colbert -- a known video-gaming and role-playing enthusiast. Lockwood's finished product depicts a microphone-sword wielding Human Paladin named Stefen Colbear, who exudes the very essence of Truthiness.

Unfortunately, Colbert's agent nipped the idea in the bud. According to Lockwood, he didn't even show the artwork to his client. Blizzard and Upper Deck presumably had hoped Colbert would feature the card on his show, giving them mega-publicity. An unknown individual leaked the image onto the net a few weeks ago, and WoW and Colbert fans excitedly spread it around in both card and wallpaper forms.

Even though Colbear never saw the light of day, his legend nevertheless strikes fear in the hearts of those who would threaten the Colbear Nation. So watch out Kael'Thas, watch out Archimonde! But most of all: watch out, bears.